At our company, we are proud to partner with sponsored athletes and brand ambassadors who share our values and embody the essence of our brand. Our carefully selected individuals represent the very best in their respective fields and exemplify the qualities that we strive for as a company. They are not only accomplished and successful, but also personify our core principles and ethos through their character, dedication, and passion. We are honored to have them as part of our team and look forward to continuing to support and celebrate their achievements.
Simon started his fitness journey as a competing gymnast from age of 4 to 12. He was a sports scholar during his school years, playing rugby, hockey, cricket and athletics.
Focusing on athletics from 16 to 23 years of age, Simon won multiple national medals and represented the UK numerous times.
With a passion for fitness and sharing his knowledge of healthy living, Simon pursued higher learning, earning degrees in Sports Performance (BSc, MSc) and PGCE Science. This opened doors for his career becoming Sports Coach in schools, which gives him an incredible perspective, experience, and knowledge as as elite fitness coach. All this, while being an elite athlete in the sport of CrossFit, and becoming the 3x, and reigning, Fittest Man in Thailand.
Ron was first exposed to gym culture through NCAA athletics, where he played golf. By working out with members of the university football, gymnastics, baseball, basketball, track, and tennis teams, Ron received a priceless education, motivation, and witnessed extreme levels of discipline.
He took those lessons with him into a professional golf career spanning seven years, across the globe, and eventually into CrossFit. Ron is often heard discussing the overlap in mental approach between golf and CrossFit.
Currently Ron is focused on solving problems in the fitness industry to make it more accessible.
Yasuhiro is world class lifter in his age group. It’s a marvel. As 5x Fittest man in his age group in Japan, Yasuhiro represents the longevity and grit we all strive for, and that East West strives for. As a father, he puts family first while pursuing his CrossFit Games dreams.
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